The founder
Colton McSwain
Colton is a Utah Native American Indian (1/128 Cherokee), a BYU alum, and a former synchronized swimming collegiate athlete. He lives in Utah with his family and runs the business from the farm, where he can often be found on a tractor or working with his hands when he isn't in client meetings.
Colton built CBM Legacy from the inside of a multi-million-dollar partner buyout, a working ranch, and a conviction that business problems are almost always owner problems. He has a background in operations, strategy, and organizational design, and has worked with companies across a range of industries, including manufacturing, distribution, agriculture, and professional services.
Colton is passionate about helping business owners build something worth building and a life worth living while they build it. He believes that the work of building a business is also the work of building a life, and that the two are deeply intertwined.
The ranch
Maple Creek Farm and Ranch.
Write a blurb about your ranch here. Why is it important to you? What does it represent? How does it connect to the work you do with clients?
This is a great place to share a personal story or two about the ranch, maybe something that illustrates your values or approach to business.
You could also talk about how the ranch serves as a retreat or a place for reflection, and how that influences the way you work with clients.
The mission
Helping business owners build something worth building and a life worth living while they build it.
We work at both levels.
The business and the person running it. Because long term, you can't fix one without tending to the other.
We do the real work.
Not a report that sits on a shelf. Structures, systems, and clarity that change how the business actually runs.
We think in generations.
What you build now shapes what the next owner or the next generation, inherits. That's the weight we take seriously.
We stay in the room.
This isn't remote consultation. Colton shows up, walks the site, sits with the team. The work requires presence.